Pat Metheny – Orchestrion

Pat Metheny – Orchestrion

In support of Pat Metheny’s upcoming release Orchestrion (Jan 26, 2010), VI has created a comprehensive online marketing program for patmetheny.com. In coordination with the marketing efforts of Nonesuch Records, VI strategized the online marketing campaign which included special online radio programming of Pat Metheny Radio along with the development of Metheny specific video channels. Optimizing the impact of the online audience, VI implemented social networking and viral marketing solutions. This program will continue through summer 2010.

Client: Metheny Group Productions / patmetheny.com