The Beach Boys: Pet Sounds
“This podcast is great. If you love music, you’ll love this podcast”
- Luke Wienecke, iTunes *****
VI co-produced The Beach Boys Pet Sounds 40th Anniversary Podcast Series featuring remaining band members Brian Wilson, MIke Love, Al Jardine and Bruce Johnston. The podcast series was the first of its kind that documented a classic popular recording with the famed creators using the podcast avenue as its main format and delivery channel. The campaigns’s focus was aimed at introducing the 1966 classic remastered work to a new, young and digital savvy audience. Aside from placement throughout the iTunes music store, which was also administered by VI, the series was also distributed to an array of music focused webzines. The series succeeded in not only selling an impressive amount of digital albums but also garnered an equal amount of physical CD sales. The podcast series became one of the first #1 music podcast series on the iTunes charts and set the standard for other like music podcast series that followed. Vella and deMartin went on to record another major series with the Beach Boys titled The Warmth of the Sun which was released in 2007 and had equal success.
Pictured: Co-producer Michael deMartin, Brian Wilson and Joseph Vella
Pet Sounds Podcast Overview [5:32m]: 
