PatMetheny.com
VI launched the original web site for renowned guitarist Pat Metheny in 1994 and has since been working as an online consultant, producer and strategist for the artist’s company Metheny Group Productions. Teaming with Cyclone Interactive, who now maintains the web site programming, production and maintenance, VI’s role is to develop and produce original content and marketing initiatives for the site that engage the artist’s fan base. VI programs and maintains Pat Metheny Radio, a 24/7 online accessible streaming music channel devoted to the music of Metheny. Playing new and previously released recordings of the artist, the station enjoys a consistent monthly listenership that has not only proven to be valued and monetized content for the site but also offers an effective tool to engage the audience on an ongoing basis. Frequent user interactive programs are administered through the web site and then run through the station programming. The station also offers advance listens to new music and podcasts plus news and information. VI has also integrated the station activities and programs into Metheny’s social media network and overall online strategy.
VI also produces an ongoing podcast series (About The Music) featuring Metheny and special guests discussing the artist’s vast recorded works and collaborations. The series was one of the first such podcast series launched by a recording artist reflecting and breaking down their work. The series draws a consistent audience and is updated on a regular basis. In addition, VI consults on a number of other online fronts such integration of social media strategies, online tour programs for fans and e-commerce. Currently, VI is constructing and preparing content for Pat Metheny branded video channels (You Tube, Daily Motion, Vimeo et al).
Pat Metheny & Lyle Mays - It's For You Podcast [8:21m]: 
